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The Cognitive Arc of Destiny

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POSTED IN: Data Analytics & Visualization Blog

The Cognitive Arc of Destiny

With tongue planted firmly in cheek - the arc here is simply a tool to sanity check any Cognitive powered project.

Can the participants in the room all tell a story about how Data can be transformed into Shareholder Value.

For example:  Let's take unstructured social media DATA, enriched with Watson Developer Cloud SERVICES like AlchemyLanguage and Tone Analysis, surfacing the SIGNAL from the data, which is ANALYZED and clustered, to provide actionable INSIGHTS on social marketing campaigns, which are implemented as ACTION, which has KPIs around ad spend and click rates, and ROI on campaigns - leading to SHAREHOLDER VALUE delivered - to the bottom line, as more profits as a result of smarter ad spend.

 

 

  •   DATA – including unstructured and dark data
  •   SERVICES - cognitive APIs and other AI/ML methods
  •   SIGNAL extraction
  •   ANALYTICS for discovery and sensemaking
  •   INSIGHTS that are data driven
  •   ACTION directed at KPIs
  •   KPI/ROI measurable improvements
  •   SHAREHOLDER VALUE delivered from data

 

 

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About the Author

Ryan Anderson

Ryan Anderson

Hi! I like to play with data, analytics and hack around with robots and gadgets in my garage. Lately I've been learning about machine learning.

About this blog

Description is...<br/>Data Analytics & Visualization Blog - Generating insights from Data since 2013

Created: July 25, 2014

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