The Cognitive Arc of Destiny
With tongue planted firmly in cheek - the arc here is simply a tool to sanity check any Cognitive powered project.
Can the participants in the room all tell a story about how Data can be transformed into Shareholder Value.
For example: Let's take unstructured social media DATA, enriched with Watson Developer Cloud SERVICES like AlchemyLanguage and Tone Analysis, surfacing the SIGNAL from the data, which is ANALYZED and clustered, to provide actionable INSIGHTS on social marketing campaigns, which are implemented as ACTION, which has KPIs around ad spend and click rates, and ROI on campaigns - leading to SHAREHOLDER VALUE delivered - to the bottom line, as more profits as a result of smarter ad spend.
- DATA – including unstructured and dark data
- SERVICES - cognitive APIs and other AI/ML methods
- SIGNAL extraction
- ANALYTICS for discovery and sensemaking
- INSIGHTS that are data driven
- ACTION directed at KPIs
- KPI/ROI measurable improvements
- SHAREHOLDER VALUE delivered from data
About this blog
Description is...<br/>Data Analytics & Visualization Blog - Generating insights from Data since 2013
Created: July 25, 2014Englishfrançais